Wednesday, December 14, 2005

Here's to you, Drug Rep!

Let's hear it for the hard working men and women of the drug companies. While most people entering a doctor's clinic sit quietly in the waiting room, you walk in uninvited through the side door with your pull cart full of pens and drug branded picture frames ready to engage each staff member avoiding eye contact with droll conversation. Certainly, none of your visits are complete without a "isn't that how it always is", "don't work too hard", or a peal of canned laughter.

When drug companies try to market an old antihistamine with new packaging and a new indication for something silly like "night allergies" or "insomnia complicated by hives", you step up to the plate and swing like mad. Sure, some would say it is just as effective high-dose Benadryl, but Benadryl doesn't have an FDA approved study stating it has no negative effects on prostate health. Take THAT nay-sayers!

Even though most doctors would just prefer a package of drug samples being dropped off at the front desk monthly, you continue to bring five or six samples to the office every week to add that personal touch. But just when they are about to tell you that they are too busy to talk "for the very last time" you bring a box of sugar cookies from the supermarket bakery as if to say "I know your price."

When the big drug companies made the Pharma agreement that prevented you from taking doctors and their spouses out to dinner you shrugged and said "sorry doc, but the cost of wining and dining doctors is making it tough to keep costs down for elderly people who need their blood pressure meds." You keep the doctors from thinking about how the Pharma agreement came about around the time drug companies were launching multi-million dollar ad campaigns for their wares. But you don't worry about that, because if doctors could think independently your job would be completely obsolete.

So kick back and enjoy the limelight drug rep! Each of you are an indespensible part of the medical team: the laundering tag on the quilt of America's health care system. Even while the ranks of reps swell with more hot women and ugly guys who know about golf, rest easy knowing as long as you have free stuff to give away our clinic doors will be open.


Blogger Avaron said...

Haha, good post. It's all so true. My favorite is when they see us as med students and are confused for a moment. "Should I waste my time talking to this guy to impress the physician? Will they notice? Okay, time to say something..." and then they ask me something inane. Yada-yada, "well keep up the hard work in med school." It's pretty annoying and I hate the fakeness. I kind of just wish they would drop off their free stuff if they must, and just leave.

Keep on keepin' it real.

5:18 PM, June 09, 2007


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